Read why a visitor from AI search is worth 4.4x one from traditional search

Read why a visitor from AI search is worth 4.4x one from traditional search

Press

Press kit

Everything a journalist, editor or list author needs to describe SourceNode accurately: boilerplate, facts, founder bios, logos and a contact who answers.

Boilerplate

SourceNode is a managed service that controls what AI says about a business and turns it into revenue. Its team reads how ChatGPT, Google AI Overviews, Gemini, Claude, Copilot and Perplexity describe a business and which sources each claim comes from, corrects and publishes those sources, earns the directories, reviews and press the models cite, and matches visits from AI answers to leads and revenue. SourceNode was founded in 2026 by Alex Merutka and Odin Lund and works with law firms, financial and advisory firms, B2B software companies and consumer businesses in the United States and Europe. Its research is published at sourcenode.co/blog.

Short version: SourceNode controls what AI says about a business and turns it into revenue. Founded 2026 by Alex Merutka and Odin Lund. sourcenode.co.

Facts

Founded: 2026. Founders: Alex Merutka, co-founder and CEO; Odin Lund, co-founder and COO. Service model: monthly retainer, managed by the SourceNode team. Markets: United States and Europe. AI engines covered: ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude, Copilot, Perplexity. Documented result: William Mattar Law Offices, a New York motor vehicle accident firm, moved from 4.6% to 47.2% share of voice in AI answers in three months, from fourth to first of 14 tracked firms (sourcenode.co/results). Research data set: 111 customer questions tracked daily across 14 New York firms on three engines, 9,049 answers in the 30 days to 17 October 2026.

Founders

Alex Merutka, co-founder and CEO. Founder and CEO of CRAFTSMAN+, an AI creative infrastructure company recognised by Forbes 30 Under 30, Deloitte Fast 500 and Inc. 5000. Previously led user acquisition and programmatic at AppLovin through its growth from seed stage to IPO. Founder of Node Ventures. Contributor to Bloomberg, Business Insider and Fox News. Based in Miami Beach, Florida.

Odin Lund, co-founder and COO. Leads product and client work at SourceNode. Previously co-founded The Pixel Paper, a media company grown to 110,000 subscribers and 60 million impressions through creator partnerships, with campaigns for Nike, Netflix, Notion and HubSpot, and founded First Query, the AI search practice that became SourceNode. ESSEC Business School. Based in Los Angeles, California.

What SourceNode can speak about

How AI engines choose which businesses to name, with data from daily tracking across ChatGPT, Gemini and Google AI Overviews. Why the three engines read different sources (state and court sites, firm websites, YouTube and social) and what that means for a business. Why a visitor from an AI answer converts at several times the rate of a search visitor, and how to measure it. How law firms are found in AI search, from the 111 questions clients actually ask. How to measure AI search in customers and revenue rather than mentions.

Logos and images

Wordmark, black on transparent: https://framerusercontent.com/images/AW7m4JRIU3QeB07Q1DzlEwllE.png. Wordmark, white on transparent: https://framerusercontent.com/images/wXkyEReWf8opCuMoxDsQiMbLcF4.png. Mark, black: https://framerusercontent.com/images/OdNTLL0CHJ8HAAWtggwj8upqc.png. Mark, white: https://framerusercontent.com/images/nCvNZQC9mgy1sAU1mrOb6bDHt3Q.png. Please do not stretch, recolour or place the mark on a busy background. Founder headshots and research figures are available on request.

Press contact

Odin Lund, odin@sourcenode.co. We answer the same day on weekdays. For data requests, say which engine, category and time window you need and we will send the underlying figures with the method.